From DotComCopy.com Founding Partner Christine Jones
How many times each and every day do you either send or receive emails? If you’re like most busy people these days, email is the fastest, most efficient way to keep up with business, family and friends. As a matter of fact, 90% of all Internet communication is via email. Email communication is rapidly overshadowing traditional “snail mail”, and it just makes good sense to include email marketing in your online business-building plans.
An effective email marketing campaign can produce nine times the revenue and 18 times the profit of a traditional direct mail campaign. However, crafting an effective business email is both an art and a science. In this article, we will reveal four highly effective secrets that can make your next email marketing campaign a resounding success.
1. Give potential customers a beneficial reason to visit your site.
Each online marketing campaign email should offer interesting, relevant information regarding a particular aspect of your niche business. A short, informative article that includes a link to your website is a great way to increase traffic. Remember, you must position yourself as an expert in your business. Whether you market dog toys, gourmet coffees, water garden supplies or any niche market in between, market yourself as an online expert.
Creating a sense of urgency with a “limited time only” offer will spur action on the part of your readers. This offer could be for a series of free articles or an e-report, or perhaps even a small discount on purchases. The point is, people love getting something for free and will likely respond to such messages.
2. Be sure your email address promotes your website.
Why promote AOL with an email address such as “ez.million@aol.com"? Your email address should promote your business - not your Internet Service Provider. So, if your Web address is www.ezmillion.com, your email address should keep that URL front and center with something like “ez.million@ezmillion.com.”
3. Use multiple signature lines and email addresses promoting different sites.
Do you have more than one product? While an effective email marketing campaign should address only one product at a time, you should never pass up the opportunity to highlight other products or services. That is where multiple signature lines and email addresses can prove incredibly effective. For example, your email may offer fascinating information about litter-training a cat, but if you also include a signature line and email address that promotes your website on garden ponds, you have effectively doubled your potential business gain.
One more note about your email signature. Always include your business logo as well as brief information on any impending event, such as a new promotion, product launch, convention, etc. Also include the appropriate hyperlink to your website.
4. Create a clear call to action.
This fourth secret to effective email marketing is truly the most crucial. You can create a beautifully designed, exquisitely worded email that is still doomed to failure unless you clearly state what you want the reader to do. Always lay out exactly what action you want the recipient to take and be sure your message is designed in a way that makes the path obvious and easy to follow. This can be as simple as “Click here for a free e-report valued at $130” or “Want to learn more? Click here to take advantage of our free e-newsletter.”
One final tip on effective email marketing – be sure your website’s landing page fits the design of your email marketing campaign. Pay attention to the colors and images, as well as font size and style. Even more important, be sure the wording and tone of your landing page reinforces your email marketing message.
